Humor

Tagline • Manifest

about the brand
Humora is a fresh, young brand of cannabis-based herbal products, created to care for your well-being and brighten your mood. It’s that 'best friend' who inspires everyone around to live life with more zest.

challenge
Humora's big challenge was overcoming the stigma and prejudice surrounding cannabis in Brazil, especially within the herbal products market. The brand needed to build an identity that balanced scientific credibility with an approachable, emotional connection, appealing to everyone from healthcare professionals to Gen Z.

solution

I created a verbal style that balances science with a friendly touch, combining technical knowledge with accessibility to demystify cannabis in a sensitive, lighthearted way.

Tagline

Good humor active principle

It’s science made easy. We’re talking about our blend, our active principle, crafted to bring you a lighter, and ultimately happier, life.

Manifest

I woke up in good humor today!

And suddenly, life just feels a little easier.

Funny how our mood says so much about the way we go through the day.

When we feel good on the inside, everything outside feels a bit lighter, too. Around here, we call that feeling ‘Humoring.’

Did you know that, way back when, the word ‘humor’ actually meant ‘fluid’?

It referred to the body’s fluids—when they were in balance, a person was said to be in ‘good humor.’

So ‘Humorar’ is to have body, mind, and soul in harmony, nourished, aligned, and giving you a better life each day.

Who doesn’t need a dose of that?

Being the researchers we are, we went after this solution.

And we found the answer to a more balanced life in cannabis.

We learned that sleep issues, immunity, and even libido can be supported when we carefully blend elements from nature and its wisdom.

So why not bring this to everyone?

We want to connect people to the benefits of this plant, free of taboos.

It’s time to restrict less and Humorar more.

Ficha técnica

Agency

Brand Gym

Strategist

Bianca Dutra

Designers

Marcelle Lucena

Robson Fernandez

Writers

Julia Asenjo (naming and tone of voice)

Maria Paula Abreu (tagline and manifesto)