Fintech Magalu

About Us • Tagline • Tone of Voice • Website

about the brand

Fintech Magalu is a financial solutions platform that combines Magalu’s expertise with the innovation of the fintech world to support businesses of all sizes. With a wide range of products, its mission is to digitalize and simplify the lives of Brazilian businesses, making access to financial services easier and more accessible.

challenge

To communicate clearly and accessibly what Fintech Magalu is, distinguishing it from the parent brand, Magalu, while maintaining a strong and harmonious connection. Additionally, it was essential to simplify the financial world for a broader, more popular audience by creating a unique tone of voice that conveys trust and innovation without losing the warmth that defines the main brand.

solution

To differentiate Fintech Magalu while keeping its connection to the main brand, I developed a tone of voice that conveys innovation and simplicity. The ‘About Us’ text and tagline reflect Fintech’s commitment to offering comprehensive and accessible solutions, preserving Magalu’s welcoming character and fostering lasting connections and partnerships.

Tagline

Financial innovation for all

It reflects the mission of democratizing access to financial solutions, simplifying this world for businesses of all sizes. The tagline embodies the brand’s commitment to bringing innovation in a practical way, closely aligned with the reality of Brazilian businesses, while maintaining a focus on inclusion and supporting growth.

About us

With decades of innovation behind us, Fintech Magalu is here to help you grow and scale your business.

Focused on real-world entrepreneurship, we’ve created financial products and services that connect businesses of all sizes to the brazilian payment system.

Our mission is to digitalize Brazil and make life easier for the companies around us. That’s why we’ve opened up our in-house technology and made it accessible.

We offer everything — from payment solutions and digital accounts to financial management and open banking, and more.

All of this with Magalu’s unique touch, always close by with technical and in-person support across the country.

Endless possibilities on a single platform. Join our network and get the tools you need to power more business, now and in the future.

Website

Wireframe and content development.

Technical sheet

Agency

Brand Gym

Strategist

Lucas Alves
Thanks Shimizu
Designer

Carlos Henrique
Writer

Maria Paula Abreu