Folivora

Tagline • About us • Script • Tone of voice

about the brand

Folivora is a gin brand that blends the love for nature with the vibrant energy of Brazilian music. Inspired by the country’s natural beauty and laid-back vibe—and with founders who are huge fans of Jorge Ben Jor—the brand captures this tropical, bohemian spirit in its products.

challenge

To create a visual and verbal identity that captures Folivora’s natural and musical spirit, connecting with bartenders, vendors, and young bohemians. Inspired by the mountains of Rio de Janeiro, the gin needed to convey its authentic freshness. After the branding, there was a need for a video script to launch a spinoff—a vodka with the same essence, now inspired by Rio’s beaches.

solution

I developed a communication style that reflects Folivora’s essence as a brand of versatile, nature-inspired spirits, perfect for creative cocktails or enjoying straight. With lines that evoke musicality, magic, and the feeling of ‘flourishing,’ the texts celebrate Brazilian soul and natural freshness.

Tagline

Tudo aflora

In Portuguese, the tagline 'Tudo aflora' not only makes the brand name easy to pronounce, but also conveys the idea of ‘aflorar’ (to flourish) as an experience of discovery and connection with nature. It evokes the act of exploring, awakening, and blossoming, bringing out the spirit of transformation the brand aims to provide with every sip.

About us

This is an invitation to experience the tropical freshness of botanicals from the Atlantic Forest.

Your Brazilian gin, crafted in small batches with an original recipe and flavor that’s naturally delicious.

A unique, smooth sensory experience, containing only the finest natural wonders from our biodiversity.

That’s why it pairs so well with a wide variety of fruits, spices, flavors, and whatever you have at home.

It’s the perfect host to spark your imagination and create quality moments.

A drink that transforms time and place.

Like true alchemists, we’ve blended art, science, and a touch of magic—so everything can flourish.

Video script

Text to present the vodka

of the same brand.

Technical sheet

Agency

Brand Gym

Strategist

Rafael Neves
Designer

Marcelle Lucena

Writer

Maria Paula Abreu