Google Cloud Next 24'

LATAM content management

about the brand

Google Cloud Next is one of the largest technology and innovation events in the world, bringing together industry leaders and professionals to explore the latest trends in cloud computing. In 2024, the event was held in Las Vegas and featured unprecedented, exclusive coverage for Latin America, aiming to bring Latin American audiences closer to the global innovations showcased at the event.

challenges

The main challenge was coordinating dedicated, original coverage for Latin America, with content in both Portuguese and Spanish to create a genuine connection with the regional audience. The project required integrating teams stationed at the event site as well as in offices in São Paulo and Buenos Aires, ensuring seamless coordination across interviews, content creation, animations, and real-time posts.

solutions

As an Associate Creative Director, I was sent on-site to Las Vegas to lead a multidisciplinary team and ensure the successful execution of this pioneering project. After four months of planning, we established real-time communication between teams for Project Management, Design, Copywriting, Animation, Community Management, and IT. For the first time, a dedicated team was present at the event exclusively for Latin America, capturing authentic, regionally relevant content.

results

160 posts

18 exclusive video interviews

3 video teasers for the next event

72 hours of intense, uninterrupted coverage

+2 million people reached