Gocase

Tom de voz • Tagline • Manifesto

about the brand

Gocase is a Brazilian startup and the largest e-commerce for personalized accessories in the country. Present in over 130 countries, the brand transforms ideas into unique products, empowering each person to express their style and personality in an authentic way.

challenge

To be recognized not only for personalized accessories but as a true lifestyle lovebrand — a brand that represents a way of life and an emotional connection, going beyond products to convey values that attract and unite people.

solution

A communication that encourages people to embrace their authenticity, with a warm and inspiring tone of voice that understands and values each person’s needs. The tagline and manifesto reinforce this vision and have been extended to the brand’s physical stores across the country, bringing this authentic connection to every touchpoint.

_gocasebr is a natively digital lovebrand that develops personalized accessories with

Tagline

Express yourself

Put simply, the tagline captures what the brand is all about: celebrating authenticity and making every item a true reflection of each customer’s personality. It’s a friendly, inspiring invite for everyone to express themselves freely and with style.

Manifest

What represents you?

What shows off your style?

We get that there’s no single answer to that.

You’re probably a mix of so many things — memories, passions, colors, loves.

That’s why we’ve created a way for you to express yourself fully, without holding anything back.

Because there’s nothing better than being everything you are. It’s your unique blend that makes you, you.

So go for it.

Dream big, create, and connect with every part of yourself.

Enjoy the freedom of expressing your whole personality.

Technical sheet

Agency

Brand Gym

Strategist

Ariadne Victorian
Designers

Monica Rodrigues
Robson Fernandez

Copywriter

Maria Paula Abreu