FORMEL Skin

Tone of voice • Tagline • Manifesto

about the brand
FORMEL Skin is a German skincare company that’s arrived in Brazil with a fresh idea: personalized dermatology care through a digital platform. With customized products and continuous support from dermatologists, the brand offers practical, individualized treatments for healthier skin and well-being.

challenge

To sum up all of the company’s key points in a single 'About Us' text, highlighting everything they wanted to communicate as they entered a new market. Since the brand was just launching in Brazil, it was crucial to include strategic details to showcase its value and earn local trust. Plus, the text needed to align with a verbal strategy created by another agency, requiring adaptation and integration.

solution

I crafted a text that highlighted the main selling points in a friendly, engaging way: personalized care, digital access to dermatologists, and ongoing support. Key phrases like ‘customized products’ and ‘open line with our partner dermatologists’ emphasize the brand’s commitment to close, accessible care.

Tagline

The formula for your skin

It reflects the personalized essence of FORMEL Skin, with a double meaning in the word ‘formula’: not only does it refer to the dermatological compositions tailored to each skin type, but it also suggests the ideal solution for achieving healthy skin.

About us

We know that your skin is unique.

That's why it deserves to be treated in a unique way too.

At FORMEL Skin, you get access to skincare products tailored just for you, prescribed by real dermatologists who actually listen and understand what your skin needs.

We make it all digital so that fitting healthy skin into your daily routine is easy, not a hassle.

We’re with you every step of the way, adjusting your skincare routine as your skin changes and improves.

Plus, you’ll have an open line to our partner dermatologists whenever you need advice or have questions.

Our care for you is complete — so your results are, too.

We want you to feel truly comfortable in your skin, inside and out.

Technical sheet

Agency

Brand Gym

Strategist

Thanks Shimizu

Writer

Maria Paula Abreu